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Dry January merely replicates the source of the problem it is supposed to be solving. It reinforces the idea that we need to go through a period of complete abstention to make up for our festive excesses. It perpetuates the binge-purge cycle rather than short-circuits it. The solution is not to refrain from enjoyment but to avoid excessive indulgence in the first place. Avoid a sodden December and your January can be moist.