Why are foodies turning their backs on Fairtrade?

Workshop is one of a number of high-end food companies that says it is committed to fair trade, but doesn’t have the certificate to prove it. With the Fairtrade logo now appearing even on mainstream brands such as Starbucks coffees and four-finger Kit Kats, this absence is becoming more and more conspicuous, especially during Fairtrade fortnight, which starts this week. But for a variety of reasons, many speciality providers, which invariably boast about their impeccable sourcing policies, are choosing not to sign up to the Fairtrade labelling scheme.

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Are you in the spotlight?

If a lighthouse could think, it might marvel at how all the light in the world focused its beam on it. For us humans, it often feels the same. Since we can only see what is in our field of vision, hear what is in earshot and touch what is within reach, it is natural to feel that we are more at the centre of things than we objectively are. Whether you are in the spotlight or you are the spotlight, everything centres on you.

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