Ben Bramble makes a somewhat speculative suggestion that eating meat might cause us unconscious psychological suffering. What he doesn’t consider, though, is that it might be good that there is something troubling in consuming flesh. This isn’t Disneyland and living authentically, as an adult, requires us to embrace fully the bitter-sweet nature of many of our most profound pleasures.
Read
For as long as we can remember, the British have associated delicious food with depraved indulgence. Anything that tastes good has got to be bad for your body, soul or both. The marketing department of Magnum knew this when it called its 2002 limited edition range the Seven Deadly Sins. Nothing makes a product more enticing than its being naughty, or even better, wicked.
Read
Most of us can honestly say we have no desire to be on the cover of Hello! magazine, yet almost all of us crave recognition, believing that it validates our endeavours. A myth of our age is that talent, dedication and ambition bring such recognition – and its associated rewards – in gastronomy as in everything else. Tiziano Gérard is living proof that this just isn’t true
ReadThere is nothing new in “playing God”, it’s just that we’re getting better at it.
ReadGenuinely free markets are not the enemies of a sound food economy. The problem is with under-regulated markets. To some ‘regulated market’ is an oxymoron, but this is a historical and factual mistake. Free does mean unfettered but free from distortion by manipulation or misinformation. That is why Adam Smith, for example, favoured breaking up monopolies and cartels. Markets need to be regulated in order to be free, fair and sustainable.
Read