The vegan carnivore?

The chef Richard McGeown has faced bigger culinary challenges in his distinguished career than frying a meat patty in a little sunflower oil and butter. But this time the eyes and cameras of hundreds of journalists in the room were fixed on the 5oz (140g) pink disc sizzling in his pan, one that had been five years and €250,000 in the making. This was the world’s first proper portion of cultured meat, a beef burger created by Mark Post, professor of physiology, and his team at Maastricht University in the Netherlands…

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We want it all. And we want it now.

Seventy-five years ago, the tinkling of a spoon in a cup signalled the dawn of a new cultural epoch. After seven years of research at a laboratory in Switzerland, the scientist Max Morgenthaler had perfected the technique of spray-drying liquid coffee into a soluble powder. And so on 1 April 1938, the world’s first instant coffee, Nescafé, was launched and from then on instantaneity came to permeate almost every aspect of our lives…

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On traditional foodstuffs and techniques

When no corner of the world has been left unexplored, and imports come with the stigma of food miles, native rare breeds and heritage fruit and vegetables have become the new exotica. But, as broadcaster and greengrocer Charlie Hicks puts it, since “there’s often a very good reason they stopped growing them in the first place” is there anything more to this new-found love of the old than nostalgia, novelty and scarcity value?

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To profit, don’t just concentrate on profit

So important is trade for human life as we know it that we could credibly define our species as homo cambiens: humans who exchange. There is, however, a competing form of humanity: homo economicus. For homo cambiens, trade is about people and things; for homo economicus, it is only about the maximisation of profit. What homo economicus doesn’t realise, however, is that sustainable profit needs homo cambiens.

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