What should we talk about?

It’s not just the improbability, if not impossibility, of reaching a conclusion that makes many dismissive of theoretical questions. There’s also a sense of vanity about the whole enterprise. Isn’t the very definition of hubris unduly solemn adults pretending that they can even begin to fathom the deepest mysteries of existence? From this perspective, much theology looks like blasphemy – “For who has known the mind of the Lord?” as the Bible puts it…

Read

Review: The Brain Sell

The clearest evidence that neuromarketing is not such a game changer is that all the key techniques used to package and sell the book itself predate any insights that the brain sciences may have brought. If even David Lewis has to rely on the same old methods tried and tested by people who wouldn’t know a synapse from a neuron, then neuromarketing may indeed be new and improved, but not quite as much as we are led to believe.

Read