The problems of describing mental illness

We are often told that there is still a stigma surrounding mental illness. It is therefore strange that the England cricketer Jonathan Trott was stigmatised for allegedly not having one. Trott left the England tour of Australia in November citing a “long-standing, stress-related condition”. But when he gave an interview last month explaining that he was burnt out rather than depressed, the former England captain Michael Vaughan said that he felt “a little bit conned”, saying, “When I hear players talking about burnout, I suspect it is an excuse.”

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Review: The Brain Sell

The clearest evidence that neuromarketing is not such a game changer is that all the key techniques used to package and sell the book itself predate any insights that the brain sciences may have brought. If even David Lewis has to rely on the same old methods tried and tested by people who wouldn’t know a synapse from a neuron, then neuromarketing may indeed be new and improved, but not quite as much as we are led to believe.

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